BMW: Generation Joy
In SA’s changing luxury landscape, BMW sought to connect with a new generation of affluent consumers who define luxury through experiences and self-expression, rather than traditional status symbols.
Responding to this insight, we developed the #GenerationJoy campaign, repositioning BMW as a champion of individuality and a joyful rebellion against outdated norms.
The campaign extended to social media, fostering a community around the shared values of #GenerationJoy, achieving click-through rates of 66% over target and exceeding impression expectations by 289%.
Hollard: Insure your
Unsure
Hollard briefed us with repositioning them as a challenger brand in the insurance space, so we created a campaign around the line “Insure Your Unsure”.
We launched the campaign with a fun TVC that speaks to all of life’s “unsures”, featuring everyday people in situations that aren’t going according to plan.